CITY Printing & Graphics
Print Shop Branding
CP&G was one of the main print shops in New York City, located in Downtown Manhattan before the 2020 pandemic.
One of my principal tasks was redesign the antiquated branding that they have before. After my intervention, the lively enviroment, cool vibes and the top-notch quality of their products were congruent with its Visual Identity.
The distinctive urban style from the city, combined with the name of the shop, led me to apply elements such as an stencil font for the typography as well as CMYK colors (proper of printing media) for the visual elements; also silhouettes and pictures of the NYC landscape, All Mixed Up!
The result was a captivating depiction of the spirit of THE CITY, evidencing the core values of the shop such as modernness, authenticity and notoriousness.
At this place You can enjoyed a rewarding experience, spending time in the shop while your projects were ready.
