top of page
Vitaliz (Distribuidora de Productos Naturales)
Corporate Identity / Photo Product
Logo - Business Cards - Catalogue - Stickers - Van Decal
Vitaliz (Natural Products Distributor), requested a fresh and renovated image for their company. An identity that take a stance in the industry with high quality and reliable medicines offered to the most prestigious naturopathic physicians in the area.
Naturopathy or Naturophatic is a form of alternative medicine that uses any array of pseudoscientific practices branded as "natural", "non-invasive", and as promoting "self-healing". The ideology and methods of naturopathy are based on vitalism and folk medicine, rather than evidence-based medicine.
The Business Card was designed with the idea of highlighting its natural concept based on the plants; implementing a picture of Aloe Vera, one of a well-known and most used medicinal plants in the natural pharmaceutical field.
For the Product Catalog I shot a photo session setting the lighting scheme that allowed suitable captures for each product on stock.
The retouching and background removal were done using Adobe Photoshop and Lightroom respectively.
All the information was compiled and organized by me, as well as the cover design (featuring aforementioned Aloe Vera plant) and the concretion of the whole production. Including the revision, final art process and consecutive printing process.
Each catalogue sample was delivered to the most important customers on their mailbox and a pdf version was submitted to potential clients. I used Adobe InDesign for the Layout.
About the Logo
For Vitaliz word, the typeface was conceived thinking about organic shapes and the essential content of these meds, the plants. I proceeded to manipulate the name adding some leaves and combining it with the type font characters, filling some parts with a fresh greenish color.
For the Natural Products Distributor line I wanted it to follow the same path of the name but in a cleaner version that allows an easy reading and keep it simple.
bottom of page